SHOW HOMES & DEVELOPER INTERIORS

Designed to inspire. Created to sell.

MacLeod Atelier works with house builders and residential developers to create distinctive show homes that bring properties to life and help prospective purchasers imagine themselves living there.

From concept and interior design through to sourcing, installation and final styling, we create aspirational interiors that support the positioning of the development and are ready for launch.

DISCUSS A DEVELOPMENT

Buyer led

Designed around the aspirations of the intended purchaser.

Launch ready

Considered from concept through to final installation.

End-to-end delivery

A cohesive approach from initial direction to final styling.

A finished dining room and kitchen interior with considered lighting, artwork and architectural detailing — POSITIONING · PLACE · PURCHASERMacLeod Atelier

DESIGNED AROUND THE BUYER

01 / 08

A finished bedroom interior with rich architectural detailing and layered furnishings

Designed around the buyer.

More than a beautifully presented interior.

A successful show home should communicate more than how a property could look. It should reflect the aspirations and lifestyle of the people the development has been created for.

Every scheme is developed specifically for the development, balancing aspiration with commercial relevance to create spaces that feel distinctive, memorable and attainable.

WE CONSIDER

01The target purchaser
02Location
03Architecture
04Property type
05Development positioning
06Price point

To establish an interior direction that supports the wider sales proposition.

FROM CONCEPT TO COMPLETION

02 / 08

A complete approach to show-home interiors.

One considered sequence, from the first commercial brief to a finished interior ready for purchasers, photography and launch.

01
Concept
Understanding the development, its positioning and target purchaser to establish a clear creative direction.
02
Design
Developing the interior identity through spatial planning, colour, materials, furniture, lighting and detail.
03
Source
Selecting and procuring furniture, lighting, artwork, textiles, accessories and finishing pieces.
04
Deliver
Coordinating installation, furniture placement, final styling and preparation for launch and photography.

OUR DEVELOPER SERVICES

03 / 08

Flexible support, tailored to the development.

Engage MacLeod Atelier for a focused stage of the project or appoint one design partner to carry the interior from concept through to final dressing.

Show-Home Design

Complete interior concepts and room-by-room schemes developed around the property and its intended market.

Furniture & Styling

Furniture, lighting, artwork, textiles and accessories selected to create a cohesive and aspirational interior.

Procurement

Supplier liaison, purchasing and coordination to bring the agreed scheme together efficiently.

Installation & Dressing

Coordination of deliveries and installation, followed by furniture placement, accessorising and final styling.

Bespoke Design

Joinery, window treatments and individual design details where the scheme calls for a more tailored approach.

Developer Partnerships

Design support for multiple show homes, future phases or a consistent interior approach across developments.

A COMPLETE SHOW-HOME SERVICE

04 / 08

One design partner, from first concept to final detail.

For developers seeking a cohesive approach, MacLeod Atelier can manage the complete show-home interior journey.

From establishing the initial design direction to sourcing furniture and coordinating final installation, each stage is considered as part of one overall scheme.

This creates consistency throughout the project while giving the developer a single design partner responsible for bringing the interior vision together.

Creative direction
Interior specification
Procurement coordination
Installation & styling

A complete living room interior with architectural detailing, furniture, lighting and final styling — ONE COHESIVE SCHEME
Considered from every angle.

COMMERCIAL BY DESIGN

05 / 08

Beautiful interiors with a clear purpose.

A show home has a different role from a private residence.

It needs to create an emotional connection while communicating the lifestyle, quality and positioning of the development. It must photograph beautifully, make an immediate impression and help prospective purchasers understand the potential of the property.

An aspirational bedroom interior styled to communicate a relaxed lifestyle

Connect

Create an immediate emotional response.

Communicate

Express the quality and positioning of the development.

Position

Place the development clearly with its intended market.

Our approach brings together residential design thinking with an understanding of that commercial purpose — creating interiors that feel considered and individual while remaining relevant to the intended market.

DEVELOPER PARTNERSHIPS

06 / 08

A carefully resolved architectural landing detail

A considered bedside styling and lighting detail — Consistency enhances the value across every home.

From individual show homes to ongoing programmes.

MacLeod Atelier works on individual show-home commissions as well as opportunities for longer-term developer relationships.

For developments involving multiple properties, phases or locations, we can establish a broader design direction and adapt individual schemes to different property types, purchasers and price points while retaining a coherent visual identity.

The level of involvement can be tailored to the requirements of the development, from design and specification through to complete procurement, installation and styling.

DISCUSS A PARTNERSHIP

INVESTMENT

07 / 08

Bespoke to each development.

CONSIDERED INTERIORS.
COMMERCIAL IMPACT.

Show-home commissions vary considerably in scale, specification and required scope, and are therefore individually priced.

Following an initial briefing, MacLeod Atelier will prepare a tailored proposal setting out the design scope, procurement, installation and associated services.

Multi-property packages and ongoing design partnerships can also be discussed.

Show-Home Design & StylingBESPOKE QUOTATION

Design today.
Stronger tomorrow.

SPACES THAT DRIVE VALUE.

TELL US ABOUT YOUR DEVELOPMENT

08 / DEVELOPERS

Start a developer enquiry.

Whether you are planning a single show home, launching a new development or looking for an ongoing interior design partner, we would be pleased to hear more about the project. Share a few details and we will be in touch to discuss your requirements and how we can support your development.